Commercials and soundtracks are central to the 13th edition of the Amsterdam Dance Event conference. Electronic music is one of the most important cultural exports from the Netherlands and forms one of the most creative industries, which is an important theme for this year's Amsterdam Dance Event.

"As an internationally gateway for the electronic music scene, we aim to build bridges between all creative industries who are interested in the use of music, be it the games sector or with those of the advertising and film. We are therefore extremely proud to announce the addition of Paul Hartnoll to our conference program, who will discuss the use of his music in commercials for brands such as Volkswagen." says ADE general manager Richard Zijlma.

Panels covering topics such as music synching and the online video revolution will be strengthened by renowned speakers include Jason Alexander (Music Director of CSI Miami / New York, US), Sergio Pimentel (Music Consultant, GB), Sandra Molzahn (Senator Musik GmbH, DE), Tobias Trosse (TVRL GmbH & Co KG, DE), Robert Sharp (MUZU, IR).

In addition there will be a whole day of panels dedicated to the topic of Brands & Music at the Dylan Hotel. Kicking things off will be the Brands & Live Music session, examining the drawbacks and benefits of the relationship between acts and major brands with Natasha Kizzie (EURO RSCG KLP, GB), Jack Horner (Frukt Music, GB), Mark Grotefeld, Pioneer Europe, GB), Jasmine Skee (o2 Arena, GB) and Gitte Milder (Sensation, NL) followed by Towards A Free Future? This panel features Scott Cohen (The Orchard, US), Andy Horsfield (Global Underground, GB), Rick van Schooten (Sony BMG, NL) and artist Don Diablo (NL) who will attempt to define some of the ways in which the music industry will change as advertising-funded music services start to mature and further reduce the amounts of units artists can be expected to sell. The final panel is Points Of Entry where Eric Korte (Saatchi & Saatchi New York, US), Kurosh Nasseri (Law Office of Kurosh Nasseri, US) and Sergio Pimentel (Freelance Music Supervisor, GB) wiill be offering advice on how to get into the world of soundtrack composition and how best to get your work heard by the right people. Finally The Composers' & Music Supervisors' Workshop will take a close look at what is really involved in making music for adverts with Dave Dresden and Sergio Pimentel having chosen/composed music to an advert supplied by Saatchi & Saatchi's Eric Korte. Korte will also be bringing the three soundtracks that were originally commissioned for the advert and analysing what factors influenced the final choice. The session will close with an up close and intimate interview with Paul Hartnoll (formerly Orbital, GB) revealing how he made the stunning music for the recent VW advert.